A Look at the Rising Popularity of Nutraceuticals across Saudi Arabia

With improving economic status & changing living standards, people are becoming more conscious of their health and opting for food with maximum nutrients. Such changes in the eating habits of consumers are showcasing their greater inclination toward consuming superfoods & nutraceuticals. Hence, manufacturers are increasingly focusing on producing such food products to cater to the rising requirements of people across different countries, including Saudi Arabia, where the industry is booming significantly.

Saudi Arabia is experiencing a surging prevalence of lifestyle-based diseases, like cholesterol, diabetes, blood pressure, cardiovascular diseases, etc., due to the high intake of sugary & oily food products, which have been the leading causes of death in the country.

As a result, there's an increasing health awareness among the netizens, i.e., leading to the enhanced adoption of healthy lifestyle practices & nutrient-rich food products, like nutraceuticals. Therefore, considering these aspects, a recent research study published by MarkNtel Advisors has projected around 6.71% CAGR for the Saudi Arabia Nutraceuticals Market during 2022-27.

What are Different Nutraceuticals and their Advantages?

Nutraceuticals are food-derived products that offer nutritional & medicinal benefits to consumers. These products have substantial popularity and are commonly known as designer food, functional & medicinal food, phytochemicals, & nutritional supplements, among others. 

The key ingredients in these products include genetically engineered foods, vitamins & minerals, herbal products, and dietary supplements, among others. Besides, the growing popularity of nutraceuticals is also aided by their high concentration of bioactive compounds derived from a natural source, exhibiting physiological benefits. In fact, in many cases, these food products also help in the prevention & treatment of disease. 

Since nutraceuticals are rich in nutrients, people are increasingly adding them to their everyday foods like processed foods, pre & pro-biotic, fortified cereals, & beverages. Additionally, these products are also viewed as excellent supplemental treatments alongside pharmaceuticals. The key factors attracting the massive interest in these products are the growing awareness among people about the potential nutritional values, affordability, safety, and several therapeutic effects. 

Other prominent perks driving the demand for nutraceuticals among people across Saudi Arabia include the following:

·         Enhanced overall health

·         Energized feeling 

·         Better sleep 

·         Regulated bodily functions

·         Improved skin health

·         Better mental clarity

·         Minimal cravings

As nutraceuticals contribute to maintaining overall health, by meeting the nutritional requirements, it helps the body to repair, grow, and function more effectively. Hence, owing to these perks, the demand for nutraceuticals is rising swiftly across Saudi Arabia. 

How do Nutraceuticals Work with Nutrients & Metabolism?

Nutrients are essential elements in the food, comprising proteins, carbohydrates, fats, vitamins, minerals, and electrolytes, among others, that are required by the body to maintain a healthy metabolism. Metabolism in the body is responsible for making all the chemical reactions in the body convert food into energy. It synthesizes the compounds required by the body cells and maintains the health of the cells & organs. 

When the body has an appropriate & fulfilled amount of nutrients, the body can easily heal & repair quickly. However, if the case is just the reverse, like inadequate nutrient content in the body, it will take a longer time to heal the damages or deal with complications. Such are the situations when nutraceuticals come into the picture and cater to the body's needs by providing all the nutrients to attain optimum metabolic reactions for the proper functioning of the body. 

As more & more people across Saudi Arabia are becoming aware of the importance of maintaining a healthy lifestyle is escalating swiftly, and the demand for nutraceuticals is flourishing across the country. It, in turn, is generating growth prospects for prominent food manufacturers to expand their product portfolio, visibility, & customer base, throughout Saudi Arabia. Moreover, the massive food & beverages sector in the country is also instigating food manufacturers to increase their production & distribution capacities and cater to the rising consumer requirements, which projects profitable opportunities for the Saudi Arabia Nutraceuticals Market in the years ahead.