Monday, 4 July 2022

What Role does your Sleeping Posture play in Mattress Selection?

Rest, comfort, and sleep are the top aspects that hit the mind when someone mentions mattresses. And why not? Aren't mattresses about offering comfort to a tired body seeking a sound sleep? I think so!!

Investing in a suitable mattress is crucial, not just for rest & comfort but also for maintaining the body posture and even addressing a few health conditions. However, if you are unsure where to begin shopping for the most suitable mattress, this blog is for you.

It is often observed that many people change their beds after just a few years. Well, that's totally fine & pretty much a personal choice, as long as you can afford it. After all, mattresses are not a small investment, and one must determine a few aspects before making the final purchase. A suitable mattress can offer several benefits, from health to hygiene & durability to many others, and a compromised choice can affect the same aspects & also get heavy on pockets!

Due to this, many prominent mattress manufacturers are introducing an extensive range of products to cater to the varied needs of people. It, in turn, is portraying surging mattress sales worldwide & lucrative prospects for the Global Mattresses Market, i.e., set to witness around 6.5% CAGR during 2022-27, reveals MarkNtel Advisors in their recent research report.

Changing the mattress after 7 to 8 years of usage is considered ideal. A poor mattress might be the reason behind the backache or the neck pain you constantly face, especially in the mornings. Likewise, the sleeping posture of a person can also tell a lot about what type of mattress is ideal and can support the body posture in the best ways. With this, let's look at some key aspects that could help determine the most suitable mattress for you, as per your sleeping position.

  • Back Sleepers

If you are someone who usually sleeps on their back, softer mattresses are probably not the ideal right choice for you, as these mattresses won't fulfill the support of your spine. Instead, such types of sleepers should invest money in firmer foam or hybrid mattresses that would help in supporting the back and getting better rest. 

  • Side Sleepers

People who sleep on their sides tend to have more pressure on the shoulders & hips, which makes softer mattresses ideal for them. Such mattresses help in cushioning the body appropriately to relieve the pressure from the key points. In fact, memory-free or pillow-top mattresses are among the popular varieties of mattresses that offer the ideal blend of comfort & support to the side sleepers. 

  • Stomach Sleepers

If you are somebody who gets a sound sleep only when you are sleeping on your stomach, you are more likely to wake up more stiff and maybe with your back pain, as such a position puts pressure on the spine. Therefore, healthcare professionals suggest either sleeping in the appropriate position or on a suitable mattress. Here, the ideal mattress could be a firm hybrid or foam mattress that supports the spine and works best for stomach sleepers. 

  • Combination Sleepers

People who tend to change their sleeping position throughout the night are combination sleepers. Hence, such sleepers need to get a comfortable mattress to support the body in any position. Perhaps, not buying a memory foam mattress can help you eliminate several pain issues as such mattresses can make you feel stuck. You might invest in latex-based or another type of foam mattress that compliment movements. Another option can be the hybrid mattresses that are more responsive in supporting the body owing to their combination of innerspring & foam layers.

With these factors cited above, one can at least cut down the list of mattresses to a few. After all, a comfortable mattress that supports & comforts the body posture is truly the most prominent reason people invest in them. Besides, with a greater inclination of consumers toward buying the most suitable ones, the Global Mattresses Market is all set to witness an upward trend in the years ahead.  

Tuesday, 28 June 2022

Discussing the Key Applications & Future Prospects of Hydrogen Gas Generation Systems

 Discussing the Key Applications & Future Prospects of Hydrogen Gas Generation Systems

It is not an uncommon fact that clean energy is becoming a critical need for environmental sustainability and protection. Hydrogen gas is one such carrier & a potential clean energy source demonstrating a significant stake in the fuel economy & application. Today, this gas is produced from fossil fuels using a thermochemical process. However, such procedures are a prominent threat to nature.  

Yet, research & development in technology has led to the introduction of mechanisms & systems for the generation of this gas and have widened the applications of sustainable & eco-friendly processes like electrolysis. Hence, several countries worldwide are using this gas generator to produce hydrogen as a clean energy source for different applications in effective ways within the confines of a warehouse or laboratory. 

Hydrogen gas generation systems can provide pure hydrogen, without contaminants or impurities, or at least those that are beyond a trace of nitrogen, oxygen, or water moisture, thereby making negative impacts on the environment. Owing to such factors, several governments are investing substantially in research & development activities for bringing safe, clean, efficient, and cost-effective means of gas generation for numerous applications across different verticals.

Here comes ‘Hydrogen Gas Generators’ into the picture, i.e., a less expensive & convenient way of clean & safe fuel generation compared to conventional methods. We all know that with rapid industrialization and burgeoning usage of fossil fuels, GHG (Green House Gas) emission levels are also rising worldwide, owing to which governments of different countries are imposing stringent norms to curb the same.

It, in turn, is demonstrating a presence of lucrative opportunities for prominent players worldwide. Hence, there's a growing need for cleaner fuel generation & distribution, which indicates a pool of lucrative prospects for the Global Hydrogen Gas Generation System Market, i.e., projected to witness around 5.8% CAGR during 2022-27, cited MarkNtel Advisors in their research report. Now, let us read the blog further to learn about the key applications of these systems.

Prominent Applications of Hydrogen Gas Generation Systems

Across different industrial verticals, these Generation Systems find applications for multiple applications, where the most prominent ones are listed below. 

  • Industrial Application

With the swift expansion of the industrial sectors, the production activities tend to escalate with the gradual expansion of the business. It, in turn, also escalated the need for hydrogen to fasten up the production methods to meet the rising consumer demands. However, the massive production & need for these gases from fossil fuels can cause various issues like permit restrictions, space limitations, high cost, safety concerns, and effects on the environment, among others.

Hence, industries are shifting their focus on the adaptation of these systems that use electrolysis to generate energy. Besides, with minimal maintenance & optimal operational efficiency, the demand for these systems is rising across industries and fueling the market expansion.

  • Power Plants

Power plants need cooling agents like hydrogen for many of their electric generators. Hence, to maximize generator capacity, extend life, and reduce overall operational cost, the adoption of these systems is upsurging rapidly and instigating the prominent manufacturers to increase their supply for these systems across different plants and meet their needs. 

  • Semiconductors

Semiconductors require high purity carrier gas for the efficient execution of different processes, due to which the need for a high-quality yet cost-effective gas supply is necessary. Since such needs can be fulfilled by hydrogen gas with no signs of external impurities, the adoption of these systems is rising swiftly.

With an escalating need to adopt sustainable & environmentally friendly ways of clean energy generation & utilization, governments and several R&D associations across different countries are putting their foot forward in procuring hydrogen gas generation systems while overcoming the various barriers to the efficient distribution of hydrogen. It, in turn, is generating lucrative opportunities for prominent companies to bring enhancements to existing solutions and increase the overall distribution capabilities to cater to the burgeoning requirements worldwide. Hence, these aspects hint at the significant expansion of the Global Hydrogen Gas Generation Systems Market over the forecast years.

Tuesday, 14 June 2022

What are the key aspects backing the extensive adoption of Vegan Cosmetics worldwide?

The beauty & fashion industries are expanding swiftly and generating a massive customer base worldwide, mostly among females. However, genders choosing what apparently is "appropriate" is more like an old talk now. Today, the male population is nowhere behind as a prevalent customer base in the industry, including sectors like clothing, accessories, & beauty & cosmetics, especially. Perhaps it is one of the many reasons why new brands are emerging across different corners of the world & introducing new products.

While we dedicate this blog to talking about cosmetics, let me ask you something. Have you ever come across the term "veganism" in cosmetics? Maybe or maybe not? Let me tell you about it and how it is associated with cosmetics today.

Vegan cosmetics are those products developed without using animal ingredients and are gaining swift traction & followers across different countries globally, thereby advocating no use of animal ingredients in any beauty or skincare product.

This concept has generated lucrative opportunities for prominent cosmetic manufacturers worldwide, owing to which the Global Vegan Cosmetic Market is set to register around 6.25% CAGR during 2022-27. The growing market would attract numerous new entrants & established brands to launch an extensive range of vegan cosmetics and expand their customer base worldwide in the nearer future.

Differentiating Cruelty-Free & Vegan Cosmetics

While most people confuse vegan cosmetics with cruelty-free cosmetics, both of them are different in ways. Let us read the blog further to find out more about the differences between the too, and not get fooled.

Cruelty-free products are the ones that are not tested on animals of any kind. However, it is not always necessary that a cruelty-free product is also vegan. The concept of Cruelty-Free pretty much revolves around not testing any procedures of ingredients & final product on animals, while vegan cosmetics are in line with the ingredients.

Hence, it is possible that if you see a cosmetic product labeled "Cruelty-Free" is also vegan. However, a product labeled vegan might contain the "bi-products" of animals, like honey, beeswax, collagen, lanolin, albumen, cholesterol, carmine, or gelatin, among other ingredients procured without any cruelty to animals.

Key Benefits associated with Vegan Cosmetic Products

The prominent reason for making a paradigm shift to vegan cosmetics is promoting animal-free ingredients worldwide. However, what adds up to the massive consumer base and growing trends of veganism are listed below. Let us take a look at these perks in the blog ahead:

  • Use of Natural Ingredients

As most vegan cosmetics are produced using natural ingredients that are rich in vitamins & minerals, the one who is using the cosmetic is only treating the skin with the goodness of nature and avoiding the use of chemicals and their side effects. The popular natural ingredients used in vegan products are aloe vera, seaweed, essential oils, and chamomile, among others. 

  • Easy Availability & Growing Affordability

Undoubtedly, the entire vegan industry is modeled on an extensive range of products, from affordable to expensive, making vegan cosmetics fit for people with all budgets. Besides, the increasing adoption of vegan cosmetics is demonstrating uptight competition between companies, which in turn, is also showcasing their growing expansion & visibility across regions. 

  • Friendly with Sensitive Skin

Since vegan cosmetics are developed using fewer ingredients, they are more likely to have greater suitability for people with sensitive skin. Therefore, people with sensitive skin show a greater inclination toward vegan cosmetics to reduce the chances of developing rashes, acne, dryness, inflammation, etc. 

What’s next for the Vegan Cosmetics Industry?

Veganism is a notion, and one does not have to be a vegan to understand it or use the products made in this concept. As the trend is emerging rapidly, not just in food products but in cosmetics too, the Global Vegan Cosmetics Market shall be witnessing significant expansion and generating remunerative prospects for the leading cosmetic manufacturers worldwide in the coming years.

Friday, 10 June 2022

Here’s how Cloud Technology can be the New Norm of the Gaming Industry

What if you could get unlimited data for your video games and a high-quality experience without the need for any hardware for storage? Cloud technology has been doing the same while revolutionizing the digital world for the past few years! With the rapid development of 5G networks & other digital innovations, Cloud infrastructure has changed almost everything we do in our daily lives— streaming movies, listening to songs, backing up photos, & not to forget, gaming.

First things first! What is Cloud Gaming?

Cloud gaming is an online gaming service that allows users to play video games over the internet without the requirements for storage hardware, just like streaming films on Netflix or Amazon. It enables users to run video games remotely using the client's server on the user device. As a result, it's a goodbye to all hard drives & pen drives with downloaded, limited data and hello to playing high-quality video games anywhere & anytime.

With cloud-based subscription models, users can choose a game of their choice through an extensive online library of available games & start playing them right away, either on their TVs or any other device, from anywhere. All they require is a relia
ble & fast-speed internet connection since a heavy dose of streaming is elementary for cloud gaming.

Current Trends in the Gaming Industry

The gaming sector is very likely to bring significant advancements in cloud technology. With online games surpassing the sales of physical copies, as reported by several gaming companies, Cloud, which plays a crucial role in providing a seamless gaming experience without the hassle of external hardware or storage devices, seems to be the new future of the gaming sector. As a result of these aspects, a recent research study by MarkNtel Advisors has cited around 30% CAGR for the Global Cloud Gaming Market during 2021-26, majorly on account of the growing penetration of technologies like SaaS (Software as a Service), PaaS (Platform as a Service), and IaaS (Infrastructure as a Service), & 5G.

Mobile video games constitute almost half of the gaming industry, mainly driven by Cloud gaming since it is suited for users with less precise interfaces and offers them a simple exploration of a big world through smaller screens. The opportunities are limitless for multiplayer & immersive game models, synchronized between many players with fast-paced gameplay. Cloud computing & data analytics are in-housed into the core of games and provide cutting-edge technology & sophisticated APIs.

So, what’s next for Cloud Gaming?

Gone are the days of overflowing storage and hours of downloading games with a complicated hardware set-up of wires and cables. The effortless cloud gaming solutions eliminate the need for downloaded data and offer ease of use & accessibility that has never been offered before. Even social networking platforms like Facebook have collaborated with cloud gaming providers to improve customer experience, which indeed acts as a promising growth opportunity for the Global Cloud Gaming Market.

Cloud gaming can be the future, but it won't be an immediate or complete transition as gaming enthusiasts still prefer console-based experiences as they value latency. On the other hand, for casual gamers, Cloud gaming seems ideal, owing to its various benefits cited above in the blog, along with cross-platform syncing, which makes cloud gaming an attractive prospect for users willing to switch from console-based gaming.

Here’s how Metaverse is the Future of Experience Economy

After functioning as a service industry over the last decade, the world is now transitioning toward an experience-based economy. There’s a mounting emphasis on curating an experience of the buying-selling process instead of conducting transactions like we usually do. Several industries such as retail and entertainment have already established a stronghold through the metaverse, and subsequently, the virtual universe is expanding to real estate, finance, & government sectors. This bridging of the virtual & physical worlds is gaining traction, owing to which the Global Metaverse Market is predicted to register a CAGR of around 38.2% during 2022-27, cites a research study published by MarkNtel Advisors.

The metaverse can be understood as a virtual world that exists parallel to the physical one, enabling us to stay socially connected through digital platforms. It is a hypothetical, three-dimensional extension of our universe that helps users indulge in an immersive experience by building social connections, developing businesses, and investing in digital assets. The metaverse itself isn’t a specific technology, and instead, a hybrid of our physical lives with the virtual world, which by propositioning augmented reality & virtual reality, enhances the way we interact with technology.

Exploring the Significant Benefits of Metaverse Technologies

The existence and functioning of the metaverse involve several dynamic technologies like Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). By enabling users to create their digital personas and participate in buying & selling virtual assets like real estate, tickets to sports events, etc., metaverse also operates as a virtual economy, and it's promulgated through NFTs (Non-Fungible Tokens) & cryptocurrencies. Let's know some of the most significant benefits of metaverse technologies:

  • Immersive Technology enables users to experience the virtual world by surpassing the boundaries of the physical world.
  • Economic & Entrepreneurial Opportunities by giving birth to a new platform for the promotion & consumption of products & services, and benefitting both parties by enhancing the overall buyer-seller experience.
  • Expansion of Social Interaction through immersive technology, which promotes connectivity & interaction, despite geographical limitations.
  • Revolutionizing Key Industries by enabling parties to invest in newer technologies and boost their revenues through the metaverse via innovations like crypto trading, digital real estate, virtual gaming, virtual retail, and so on.

Metaverse as the Future of Economy

As technology advances and the metaverse expands, virtual reality is set to transform the entire global economy. This esoteric technology opens doors for multiple industries & organizations to enhance their current working systems, establish a permanent yet constantly evolving virtual presence, and better serve their customers. The metaverse also provides a sustainable pathway for companies & economies to boost their revenues in a virtual setting and consequently cut down on their carbon footprints. It provides path breaking latitude toward building the experience economy and providing users with a one-of-a-kind experience with every task they take up— online gaming, shopping, or sharing information over the internet. Furthermore, the metaverse ropes in the potential for expansion of entertainment, education, defense, & finance by going beyond traditional telecommunication channels & technological apparatus. Hence, these aspects project a pool of opportunities for the metaverse market in the coming years, which, in turn, would play a crucial role in further boosting the experience economy.

Thursday, 9 June 2022

Exploring the Uncertain Rise of Cryptocurrencies

Over the last few years, cryptocurrency has become immensely popular and poses significant challenges to traditional ways of trading & money transfer. Crypto transactions are decentralized, transparent, fast, and protected against fraudulent acts & undesirable malfunctioning. They work through non-banking financial institutions (NBFC) based on blockchain technology that eliminates the chances of identity theft while ensuring superior security.

Any guesses why they are becoming popular? Well, scroll to know more.


The rapid surge in venture capital funding and massive investments in FinTech companies globally are the main forces behind the exponentially rising popularity of cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin, among other platforms. And based on it, a recent research report published by MarkNtel Advisors has cited that the Global Cryptocurrency Market is set to register over 50% compounded annual growth rate (CAGR) during 2022-27.


However, since the time cryptocurrencies have emerged, they have been highly volatile, both in their values & public opinion. Despite the tremendous popularity they have gained in recent years, their future remains still unclear. Let's learn where they're heading.

What's Now for Cryptocurrency?

With the advent of Covid-19 that brought a halt to most business operations in 2020, governments of several countries have been legalizing & promoting the use of cryptocurrencies for purchasing, selling, or trading different assets, especially considering the cyberattacks that frequently happen across both governmental & private institutions. It has become the 'need-of-the-hour' to prevent data manipulation and boost overall data security.


After the initial economic slump caused by the pandemic, the market has been significantly expanding, with skyrocketing market values of cryptocurrencies and the optimal usage of high-speed internet, which, in turn, has resulted in a digital transformation of industries worldwide.


In the post-COVID era, there has been an increase in concerns over financial crises associated with traditional banking, especially regarding the inflation that affects a country's economy by decreasing the currency value. Cryptocurrency, however, is not affected by any economic changes since its value is proportioned globally, which makes it the best option, especially for economically unstable countries.

Meet the Global Hub of Cryptocurrencies

There has been a notable increase in the use of cryptocurrency for P2P payments due to the exceptional transparency & maximum security it offers. It becomes more advanced with blockchain technology that can build a loan marketplace with better interest rates, instant lending, reduced fees, etc. P2P payments using cryptocurrencies help customers do direct trading at the best exchange rates in order to make the most of their profits. It has become highly engaging as it offers better liquidity than conventional exchanges.


Europe, among all regions, is currently the global leader in crypto trading, mainly driven by minimal ownership costs, transparency, and immutability of distributed ledger technology, coupled with increasing cross-border payments & settlements, transaction agreements, and trade finance & post-trade/transaction settlements across the banking sector of several European countries. 

The Unclear Path Forward

Considering the economic impacts of a global pandemic on various countries globally, citizens now prefer investing only in safe, secure, & profitable environments that ensure safeguarding their money for the future. In this digital era, where incidences of money laundering, tax evasions, investment losses, and cyberattacks are mounting at a phenomenal pace, cryptocurrencies ensure maximum security by facilitating transparent & safer transactions than traditional payments. These aspects project a pool of profitable opportunities for the Cryptocurrency Market in the coming years, with more and more brands entering the ecosystem to cater to various requirements of the rising marketplace.

Here’s why Blockchain is the Sustainable Future

We all know that blockchain technology and cryptocurrencies have been growing hand-in-hand over the years, but it is much more than that. By ensuring secured storage of digital assets & information, blockchain technology is increasingly becoming popular across almost all industries worldwide. Besides the banking & finance sector, it is being used in various applications, including insurance, healthcare, logistics tracking, & real estate, among others.

One of the most significant ways blockchain is affecting our lives is how we deal with data. As the information is stored online, there is clear transparency maintained throughout the process, including but not limited to the time, date, & place of transactions. This greater data accuracy leads to enhanced efficiency for every enterprise that relies on data for various business tasks. Hence, with the increasing deployment of blockchain-based business operations, a research study has predicted around 73.1% CAGR for the Global Blockchain Market through 2027.


In simple terms, a blockchain can be understood as a set of individual segments or blocks, each of which contains specific data & connected to other blocks containing other information, thereby forming a chain. These blocks are immutable & transparent records of transactions, assets, etc., & form an irreversible chain as assets or information passes onto someone else. 


Much beyond the hype of its novelty, blockchain technology is continuing to prove its relevance across different industries to boost business productivity. In an age where basically everything is data-driven, blockchain plays a primary role in determining how organizations choose to maintain accurate & transparent data while also applying these techniques to boost the overall efficiency of their workforce.

The Crucial Role of Blockchain Technology in attaining Sustainability

·        Transparent Supply Chains

Consumers nowadays, especially those with environmental & social awareness, demand transparency of products & value chains. Decentralization and application of privacy algorithms through cryptic functions, the most prominent aspects of blockchain, ensure utmost data authenticity, enables product tracking in the supply chains, and, in turn, help build consumer confidence.

·        Circular Economy

A circular economy, which includes reducing waste, reusing products, and recycling materials, is crucial to sustainability and ensures that products & services are traded in a closed loop, which can be well-achieved through blockchain-based platforms' traceability & transparency.

·        Reduced Counterfeiting

Blockchain platforms decentralize a database visible to businesses & individuals, i.e., each material during its production gets a unique identifier, which provides consumers & others in the supply chain with a certificate cryptographically signed by the manufacturer. Hence, it helps differentiate original products from duplicate ones and combat counterfeiting.

Assessing the Scope of Blockchain technology in the Nearer Future

Increased revenue streams are being observed across most industries that use blockchain networks, cryptocurrencies, & other digital assets. And the banking sector remains the largest end-user of the technology, followed closely by telecommunication & media, manufacturing, healthcare, and retail/consumer goods. As blockchain technology is rapidly advancing, more refinements are happening both in cryptocurrencies and various applications like smart contracts & automated tracking, among others. Hence, the mounting utilization of these platforms worldwide is likely to deliver way more profitability to businesses than people believe and, in turn, boost the Global Blockchain Market over the coming years.

What Role does your Sleeping Posture play in Mattress Selection?

Rest, comfort, and sleep are the top aspects that hit the mind when someone mentions mattresses. And why not? Aren't mattresses about of...