Health Issues & Allergies Bringing Greater Focus on Cleanliness & Sanitization & Driving the Vacuum Cleaners Demand in India

Growing consumer inclination toward home automation and convenience has brought a rise in the adoption of & dependency on various appliances. With increasing focus on house cleaning and organizing, there has been a significant rise in the sales of Vacuum Cleaners, especially across countries like India. 

After the Covid-19 pandemic, people have shown a greater inclination toward cleanliness, due to which the demand for various cleaning products, including vacuum cleaners, has witnessed an upswing. A recent research report published by MarkNtel Advisors reveals that India Vacuum Cleaners Market is set to record a CAGR of around 7.5% during 2022-27. As people are becoming more aware that a dirty & messy household is an open invitation to germs, bacteria, and diseases, their focus is growing on sanitization. 

With constant development in technologies and their integration into vacuum cleaners, cleaning processes have become much more convenient, even for those with a hectic life, having minimum or no time for cleaning & organizing the household. Today, vacuum cleaners are available in different types, including canister, central, drum, robotic, upright, and wet & dry, among others. These cleaners with technology bring features like bag-less cleaners, retractable power cords, robotics, HEPA (High-Efficiency Particulate Air) filtration, cyclonic technology, etc. 

Over the years, initial developments were the utilization of vacuum cleaners from industries to households. Today, the dynamics have changed & the application of vacuum cleaners has evolved and expanded across different sectors. These might include food & beverages, manufacturing, construction, & pharmaceuticals across the industrial sector, hospitals, retail stores, & hospitality facilities across the commercial sector, and household applications in the residential sector. 

Prominent Areas of Application for Vacuum Cleaners

The government of India is also playing a prominent role in fueling the sales of vacuum cleaners owing to initiatives like "Swatch Bharat Abhiyaan," encouraging people to practice cleanliness, which in turn, is augmenting the sales of vacuum cleaners. This escalation in the procurement of vacuum cleaners is observed across different sectors, including industrial, commercial, and residential.

If you are wondering, the residential sector is one of the largest consumers of vacuum cleaners in India. Owing to the massive procurement of these appliances at homes, the leading players are witnessing a presence of growth opportunities to introduce technologically advanced vacuum cleaners with features like navigation, automatic charging, & UV sterilization, among others. It shall also enable them to widen their consumer base and generate substantial revenue in the coming years. Furthermore, with the growing inclination of people toward adopting modern home appliances like smart vacuum cleaners, the industry across India would boom in the future. 

Key Perks Driving the Use of Vacuum Cleaners

As the public is becoming more aware of the benefits of vacuum cleaners, their demand is increasing steadily throughout the country. These perks include the following list:

• Time & energy efficiency
• Removes dirt & allergen from air
• Help in removing pet hair
• Low-cost investment tool
• Reduced dirt settlement
• Delivers flexible utilization around the home
• Multipurpose

Hence, manufacturers are developing more portable and convenient vacuum cleaners. In fact, the presence of many lightweight cleaners with more complex attachments & features are further bringing ease to cleaning a facility, including floors, furniture, carpets, curtains, and more. 

Therefore, with the rapidly improving economic conditions, & increasing allergies due to dust & dirt among people, alongside mounting consciousness to maintain cleanliness & sanitization at home, the procurement of vacuum cleaners is growing swiftly. 

A Sudden Hike in the Demand for Vacuum Cleaners & their Future

Especially after the Covid-19 pandemic & the shift toward lockdowns, the demand & popularity for vacuum cleaners rose dramatically as the severity of the virus fueled the need for disinfection & sanitization, thereby eliminating the virus traces. Likewise, vacuum cleaners also find extensive utilization across the commercial sector, particularly at hospitals & healthcare facilities. This demand is to attain & ensure cleanliness & hygiene at all times & avoid contamination & infections and maintain a healthy environment.

Due to such factors, the leading players in the vacuum cleaners industry are likely to observe a growing demand influx for these appliances and instigate them to increase their production & distribution capacities across India. Additionally, with support from the government toward cleanliness, the demand for vacuum cleaners would boost sales across industries too. Hence, these aspects hint toward a substantial growth of the vacuum cleaner market in India during the forecast years.