Growing health consciousness among
people has become a hot topic across different countries, especially in the
Middle East. As the economic conditions of people are improving with their
rising disposable incomes, people are showing a greater inclination toward
healthy eating habits to maintain their overall health & stamina. What else
has gotten massive attention is the growing consumer interest in organically
produced food.
As more and more people are becoming
aware of the harmful health effects of chemicals in food, there's a significant
surge in customer preferences for organically produced goods that are free from
any chemicals, toxins, or synthetic preservatives, among others.
As a result, several companies
operating in the massive food & beverages industry across the Middle East
are actively working on producing organic food & packing them safely for
consumption, i.e., surging the demand for organic packaged food across various
regional countries. Owing to these aspects, a recent research report published
by MarkNtel Advisors has projected around 5.75% CAGR for the Middle
East Organic Packaged Food Market during 2022-27.
More & More Demand for
Naturally-Derived Food Products
The Middle East is a region with a
vast influx of tourists, pilgrims, and migrants. Hence, the region offers a
blend of different cultures, traditions, and regimes in their food offering,
demonstrating a massive food & beverages industry, catering to the
burgeoning population demands. In the same aspect, a large inflow of people
seeking organic packaged food is also instigating the industry players to show
a greater inclination toward such products rather than conventional ones.
Moreover, as consumers are projecting
a high demand for organic
packaged food, the leading players are indulging in fulfilling their needs.
In fact, the industry players are adopting new strategies to expand their
product portfolio, visibility, and customer base. It includes a widespread
availability of these food products on different sales channels, like online
and offline stores.
While offline stores are a primary
channel for shopping and have a substantial population, a paradigm shift of the
leading players to online channels owing to the growing prevalence of smartphones
and the internet is also gaining momentum. People are showing a rise in
preference for online mediums for a variety of options, convenience, and easy
comparison between products, alongside benefits like exciting offers, great
deals, & doorstep delivery services, among others. Consequently, the demand
& sales for organic packaged food is growing swiftly across the Middle
East.
Nonetheless, the growing prevalence of
health issues and a greater focus on healthy eating are critically catering to
the rising demand for organic packaged food in the region. In addition, as
people have a hectic lifestyle today with minimum or no time for food
preparations, the demand for organic packaged food is gaining massive hype,
thereby hinting toward a swift rise of the industry altogether in the future.
The Middle East is an area of lucrative opportunities
for the companies involved in organic packaged food owing to the growing
government focus on strengthening tourism and food & beverages industries
while diversifying the economy away from the oil & gas sector. The massive
influx of tourists & migrants is likely to remain instrumental in
increasing food requirements across the region. As a result, regional food
manufacturers are actively working on introducing new products and expanding
their production capacities in order to increase their customer base &
visibility, which indeed projects a profitable future ahead for the Organic
Packaged Food Industry in the Middle East.
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