We know babies are delicate and need utmost care
and protection at all times, and it is not just limited to providing utmost
protection from the outside. By this, we mean the core safety of the baby’s
diet, immunity, and overall health. Whether you are a new parent or have had
kids before, there are a few things that most parents often miss out on, and it
might affect the child's overall health. Especially from the baby phase till
the toddler stage, little ones need several important nutrients that are often
not provided to them in regular food. At times the preservatives and artificial
flavors do the cover-ups to nutrients.
Hence, with the growing enlightenment to offer
healthy, nutrient-rich, and safe food to babies, a substantial consumer base is
demonstrating an inclination toward organic food supplements for their little
ones, exhibiting an expansive content of nutrients that would complement the
baby's health and provide a balanced diet. Such is when the demand &
popularity for organic baby food is widening across different countries,
including Egypt. In fact, a recent research report published by MarkNtel
Advisors reveals that the Egypt Baby Food Market is set to register
a CAGR of around 13% during 2022-27.
The initial 6-12 months of growth is when the
child can eat a lot more than just milk. It is also when parents begin feeding
baby food to the infants & are introduce a pre-mix dietary supplement to the
baby. If you are wondering how baby food is better & different from regular
foods, stay tuned to understand all the aspects enlightening you on these
products & their influence on the health of your child.
Baby Food & Its Prominence on Health
Baby Foods are the category of packaged food
manufactured with appropriate nutrients & safety for babies. These foods
enrich with nutrients like Vitamins & Minerals, fulfilling the overall
nutritional needs of a baby. These foods are soft textured, which makes it easy
to feed the infant, and are a perfect alternative to breastmilk. Coming
upon "organic" baby food, these products are free of chemicals,
preservatives, artificial colors or flavors, and anything that is not natural.
Organic baby food is grown or processed without the use of any synthetic
fertilizers or pesticides.
With the presence of several food regulatory
associations across the country for stringent screening levels, manufacturers
ensure that food meets the high-quality standards & packed safely with all
the nutrients entailed in the packaged diet. With the growing awareness among
people about the availability & benefits of these products in the form of
fruit puree, juices, yogurt, soup, biscuit, custard, cereals, and milk
formula, among others, the demand for organic baby food is expanding rapidly
and hinting toward the presence of numerous growth opportunities for the
prominent brands in the industry.
It is pertinent to ensure that baby
food is manufactured with high-quality nutrients & exhibits all the
contents that are essential for the overall physical & mental development
of the little ones. Hence, the regulatory standards and safety measures for
these products are highly rigid. Moreover, observing the growing population of
children suffering from Malnutrition, it is becoming increasingly important for
manufacturers to introduce high-quality baby food at affordable prices to reach
these infants are addressed their requirements for better health.
Brands like Lacto Misr company, Nestlé, Danone
Groupe, Hero Group, Fasska, Riri Co., Liptis Nutrition Ltd., Ninolac
International SA., and Abbott Laboratories, among others, are active
participants in the industry making a substantial contribution to widening the
market by exploring new opportunities in the organic baby food across Egypt. It
is observed that children who consume organic baby food are less likely to have
incidents of wheezing. In fact, since the consumption of processed foods
demonstrated the development of diseases like asthma, organic baby food has
helped in lowering the risk of ADD (Attention Deficiency Disorder) &
concentration problems.
Baby Food, Types, & Demands
Broadly, baby foods are fragmented into milk formula,
baby snacks, beverages, & baby cereals, among others, where Milk formula
has been the most popular choice across Egypt over the years. Due to its
perception as an alternative to breastfed milk, many mothers & working
females have shown a substantial inclination toward these products & are
anticipated to prevail in the same trend in the future. In fact, even the
government is encouraging mothers to feed milk formula to their babies due to
the high benefits it entails. For instance,
- The Ministry of Health & Population
of Egypt distributed infant formula across 50 treatment centers
nationwide, which was done principally to combat the early detection of
phenylketonuria in newborns, which causes disability in later life spans.
The distributed formula is therapeutic milk produced by the largest baby
milk producer in Egypt, Lacto Misr. The company also specializes in other
baby supplements and food ingredients.
Baby Food & Its Growth Prospect across Egypt
in the Future
Considering all the aspects cited above, it can be
said that the potential of the baby food industry in Egypt is substantial. In
addition, with the rapidly growing population with higher birth rates and
increasing awareness among parents about the benefits & availability of
baby food across different sales channels, the demand for these supplements
shall multiply significantly. The same aspects are also generating lucrative
opportunities for the players to widen their consumer base and product
portfolio for these products to meet the baby’s dietary needs, leading the
overall industry toward substantial growth in the coming years.
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