Baby Food: Mitigating Illness, Boosting Immunity, & Catering Health

We know babies are delicate and need utmost care and protection at all times, and it is not just limited to providing utmost protection from the outside. By this, we mean the core safety of the baby’s diet, immunity, and overall health. Whether you are a new parent or have had kids before, there are a few things that most parents often miss out on, and it might affect the child's overall health. Especially from the baby phase till the toddler stage, little ones need several important nutrients that are often not provided to them in regular food. At times the preservatives and artificial flavors do the cover-ups to nutrients. 

Hence, with the growing enlightenment to offer healthy, nutrient-rich, and safe food to babies, a substantial consumer base is demonstrating an inclination toward organic food supplements for their little ones, exhibiting an expansive content of nutrients that would complement the baby's health and provide a balanced diet. Such is when the demand & popularity for organic baby food is widening across different countries, including Egypt. In fact, a recent research report published by MarkNtel Advisors reveals that the Egypt Baby Food Market is set to register a CAGR of around 13% during 2022-27.  

The initial 6-12 months of growth is when the child can eat a lot more than just milk. It is also when parents begin feeding baby food to the infants & are introduce a pre-mix dietary supplement to the baby. If you are wondering how baby food is better & different from regular foods, stay tuned to understand all the aspects enlightening you on these products & their influence on the health of your child. 

Baby Food & Its Prominence on Health

Baby Foods are the category of packaged food manufactured with appropriate nutrients & safety for babies. These foods enrich with nutrients like Vitamins & Minerals, fulfilling the overall nutritional needs of a baby. These foods are soft textured, which makes it easy to feed the infant, and are a perfect alternative to breastmilk. Coming upon "organic" baby food, these products are free of chemicals, preservatives, artificial colors or flavors, and anything that is not natural. Organic baby food is grown or processed without the use of any synthetic fertilizers or pesticides.

With the presence of several food regulatory associations across the country for stringent screening levels, manufacturers ensure that food meets the high-quality standards & packed safely with all the nutrients entailed in the packaged diet. With the growing awareness among people about the availability & benefits of these products in the form of fruit puree, juices, yogurt, soup, biscuit, custard, cereals, and milk formula, among others, the demand for organic baby food is expanding rapidly and hinting toward the presence of numerous growth opportunities for the prominent brands in the industry. 

It is pertinent to ensure that baby food is manufactured with high-quality nutrients & exhibits all the contents that are essential for the overall physical & mental development of the little ones. Hence, the regulatory standards and safety measures for these products are highly rigid. Moreover, observing the growing population of children suffering from Malnutrition, it is becoming increasingly important for manufacturers to introduce high-quality baby food at affordable prices to reach these infants are addressed their requirements for better health.  

Brands like Lacto Misr company, Nestlé, Danone Groupe, Hero Group, Fasska, Riri Co., Liptis Nutrition Ltd., Ninolac International SA., and Abbott Laboratories, among others, are active participants in the industry making a substantial contribution to widening the market by exploring new opportunities in the organic baby food across Egypt. It is observed that children who consume organic baby food are less likely to have incidents of wheezing. In fact, since the consumption of processed foods demonstrated the development of diseases like asthma, organic baby food has helped in lowering the risk of ADD (Attention Deficiency Disorder) & concentration problems.

Baby Food, Types, & Demands 

Broadly, baby foods are fragmented into milk formula, baby snacks, beverages, & baby cereals, among others, where Milk formula has been the most popular choice across Egypt over the years. Due to its perception as an alternative to breastfed milk, many mothers & working females have shown a substantial inclination toward these products & are anticipated to prevail in the same trend in the future. In fact, even the government is encouraging mothers to feed milk formula to their babies due to the high benefits it entails. For instance,

  • The Ministry of Health & Population of Egypt distributed infant formula across 50 treatment centers nationwide, which was done principally to combat the early detection of phenylketonuria in newborns, which causes disability in later life spans. The distributed formula is therapeutic milk produced by the largest baby milk producer in Egypt, Lacto Misr. The company also specializes in other baby supplements and food ingredients. 

Baby Food & Its Growth Prospect across Egypt in the Future

Considering all the aspects cited above, it can be said that the potential of the baby food industry in Egypt is substantial. In addition, with the rapidly growing population with higher birth rates and increasing awareness among parents about the benefits & availability of baby food across different sales channels, the demand for these supplements shall multiply significantly. The same aspects are also generating lucrative opportunities for the players to widen their consumer base and product portfolio for these products to meet the baby’s dietary needs, leading the overall industry toward substantial growth in the coming years. 

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